Project Overview
This document outlines the comprehensive scope of work for the development of a new e-commerce website for Jilmil, an established brand specializing in ethnic wear for kids and women. The project aims to create a modern, user-friendly, and visually appealing online shopping experience that reflects Jilmil's brand identity while improving conversion rates and customer engagement.
Project Summary
Client:
Jilmil (https://jilmil.co.in)
Project Type:
E-commerce Website Redesign & Development
Platform:
Shopify
Project Start:
May 15, 2021
Estimated Completion:
August 30, 2021
Budget Range:
₹4,50,000 - ₹5,50,000
Project Objectives
Enhance Brand Representation
Create a visually striking website that showcases Jilmil's unique brand identity, highlighting the fusion of traditional Indian artistry with contemporary design.
Improve User Experience
Develop an intuitive and seamless shopping experience that reduces friction in the customer journey and simplifies the path to purchase.
Increase Conversion Rates
Implement strategic design elements and optimized user flows to increase product discovery, shopping cart completions, and overall conversion rates by at least 25%.
Optimize for Mobile
Create a fully responsive design with mobile-first approach, ensuring an exceptional shopping experience across all devices.
Enhance Product Presentation
Implement advanced product display features that showcase the intricate details and craftsmanship of Jilmil's ethnic wear collection.
Implement Modern E-commerce Capabilities
Integrate advanced e-commerce functionality including quick views, size guides, personalized recommendations, and seamless checkout experiences.
Improve SEO Performance
Develop the website with best practices for search engine optimization to increase organic traffic and visibility.
Project Timeline & Milestones
The project will follow an iterative development approach with regular client feedback sessions to ensure alignment with brand vision and business objectives.
Key Activities:
- Client kickoff meeting and requirement gathering
- Brand analysis and competitive research
- User journey mapping and sitemap development
- Technology stack finalization
- Project plan and timeline development
Deliverables:
- Detailed project plan
- Sitemap
- Content requirements document
Key Activities:
- Mood board and design concept development
- Wireframing key pages (homepage, product listings, product detail, checkout)
- UI design for all pages
- Responsive design variants (desktop, tablet, mobile)
- Client feedback sessions and revisions
Deliverables:
- UI style guide
- Wireframes
- High-fidelity mockups for all pages
- Interactive prototype
Key Activities:
- Theme development and customization
- Frontend development
- Responsive implementation
- CMS setup and configuration
- E-commerce functionality implementation
- Payment gateway integration
- Third-party integrations
Deliverables:
- Fully functional development site
- Custom Shopify theme
- Integration documentation
Key Activities:
- Cross-browser compatibility testing
- Responsive design testing
- Functional testing
- Performance optimization
- User acceptance testing
- Bug fixes and refinements
Deliverables:
- QA test reports
- Performance optimization report
- Bug tracking and resolution documentation
Key Activities:
- Pre-launch checklist verification
- Content migration
- SEO setup and configuration
- Website launch
- Post-launch monitoring
- Client training sessions
Deliverables:
- Live website
- Training documentation
- Maintenance guide
- 2 weeks of post-launch support
Key Milestones & Approval Points
| Milestone | Target Date | Deliverables for Approval |
|---|---|---|
| Project Kickoff | May 15, 2021 | Project plan and timeline |
| Design Concept Approval | June 10, 2021 | UI style guide and design concept |
| Final Design Approval | June 30, 2021 | Complete UI designs for all pages |
| Development Review | July 25, 2021 | Functional development site review |
| QA Signoff | August 20, 2021 | Fully tested website with resolved issues |
| Website Launch | August 25, 2021 | Live website |
| Project Completion | August 30, 2021 | Training completion and project handover |
Detailed Scope & Deliverables
1. UI/UX Design Deliverables
Brand-Aligned Visual Identity
Custom design elements that reflect Jilmil's unique brand identity, including color scheme, typography, and visual elements that showcase the brand's focus on traditional Indian ethnic wear with contemporary appeal.
Information Architecture
Logical organization of product categories and content with intuitive navigation system optimized for Jilmil's unique product offerings (Boys, Girls, Women's Collections, etc.).
Responsive Design
Complete responsive layouts for all screen sizes (desktop, tablet, mobile) with special attention to the mobile shopping experience.
User Journey Mapping
Optimized user flows for key customer journeys including category browsing, product discovery, checkout process, and account management.
UI Style Guide
Comprehensive style guide documenting all design elements, component specifications, and usage guidelines to ensure design consistency across the website.
2. Website Pages & Templates
Homepage
Visually striking homepage featuring hero banners, featured collections, new arrivals, promotions, and brand storytelling elements. Will include seasonal campaign highlight sections and quick category access.
Category Pages
Enhanced category browsing experience with advanced filtering options, sort functionality, and visual merchandising capabilities. Custom templates for Boys, Girls, and Women's collections with appropriate layout variations.
Product Detail Pages
Comprehensive product display with high-quality image galleries, zoom functionality, size guides, fabric details, care instructions, and related/complementary product recommendations. Will feature enhanced product storytelling sections highlighting craftsmanship and traditional techniques.
Cart & Checkout
Streamlined cart and checkout process with minimal steps, guest checkout option, multiple payment gateways, and order summary with clear shipping information.
Account & Customer Portal
User account area with order history, saved addresses, wishlist functionality, and easy reordering capabilities.
About & Brand Story
Engaging about page showcasing Jilmil's brand story, founder narrative, commitment to traditional craftsmanship, and design philosophy.
Support Pages
Comprehensive support section including FAQ, size guides, shipping information, returns policy, privacy policy, and contact information.
3. Functionality & Features
Advanced Search & Filtering
Powerful search functionality with predictive search, category-specific filters (size, color, price, fabric type, pattern, etc.), and saved search preferences.
Enhanced Product Visualization
High-quality image galleries with zoom functionality, multiple product views, and optional 360-degree product viewing for select featured items.
Wishlist & Favorites
Wishlist functionality allowing customers to save products for future consideration, share wishlists, and receive notifications for price drops or back-in-stock alerts.
Personalization Engine
Product recommendations based on browsing history, purchase patterns, and similar customer preferences.
Ratings & Reviews
Customer review system with ratings, photo/video upload capabilities, and review moderation tools.
Social Sharing & Integration
Social media integration allowing customers to share products and purchases across platforms, with Instagram feed integration on the homepage.
Email Marketing Integration
Newsletter signup with incentive option and email marketing platform integration (Mailchimp/Klaviyo) for automated flows and campaigns.
Promotions & Discounts
Comprehensive promotion system with coupon codes, automatic discounts, bundle offers, and gift card functionality.
4. Technical Specifications
Shopify Platform
Custom Shopify theme development with clean, well-documented code and adherence to Shopify best practices.
Performance Optimization
Website optimization for fast loading speeds (target: <2 seconds), including image optimization, lazy loading, code minification, and caching strategies.
Mobile Optimization
Mobile-first responsive design with touch-friendly interfaces and optimized mobile checkout experience.
SEO Configuration
SEO-friendly URL structure, metadata setup, schema markup, XML sitemap generation, and integration with Google Search Console and Analytics.
Security Measures
SSL implementation, secure payment processing, data protection measures, and compliance with privacy regulations.
Analytics & Tracking
Implementation of Google Analytics, Google Tag Manager, and conversion tracking to monitor website performance and user behavior.
5. Integrations
Payment Gateways
Integration with multiple payment options including credit/debit cards, UPI, net banking, and COD (Razorpay, PayU, etc.)
Shipping Providers
Integration with shipping providers for real-time shipping rates, order tracking, and delivery notifications.
Email Marketing Platform
Integration with Klaviyo/Mailchimp for email marketing campaigns, automated flows, and customer segmentation.
Customer Support
Live chat integration (Intercom/Tidio) and helpdesk ticketing system for customer inquiries and support.
Social Media
Instagram shop integration and social media sharing capabilities across platforms.
6. Testing & Quality Assurance
Cross-Browser Compatibility
Testing across major browsers (Chrome, Safari, Firefox, Edge) to ensure consistent experience.
Device Testing
Testing on multiple devices (desktop, tablet, mobile) and screen sizes to verify responsive behavior.
Functional Testing
Comprehensive testing of all website functionalities, including checkout process, account management, search, filtering, and navigation.
Performance Testing
Site speed and performance tests with optimization recommendations.
Accessibility Testing
Basic accessibility compliance checking to ensure the website is usable by people with disabilities.
User Acceptance Testing
Client-participated testing phase to ensure the website meets business requirements and user expectations.
7. Training & Documentation
Admin Training
Comprehensive training sessions for Jilmil team members on Shopify admin, product management, order processing, and content updates.
User Manuals
Detailed documentation covering all aspects of website management and maintenance.
Tutorial Videos
Screen-recorded tutorial videos for common administrative tasks and content updates.
Technical Documentation
Code documentation and development notes for future reference and maintenance.
8. Post-Launch Support
Warranty Period
30-day warranty period for bug fixes and issue resolution after website launch.
Technical Support
2 weeks of post-launch technical support for troubleshooting and assistance.
Performance Review
Post-launch performance review with analysis and recommendations for further optimization.
Client Responsibilities
To ensure the success of the project, we kindly request Jilmil's participation and timely completion of the following responsibilities:
Content Provision
- Product information, descriptions, specifications, and categories
- High-quality product images following the provided specifications
- Brand assets including logos, brand guidelines, and visual materials
- Company information, policies, and legal content
Review & Approval
- Timely review and feedback on design concepts, wireframes, and mockups
- Approval of key deliverables at milestone checkpoints
- Participation in UI/UX review sessions and user acceptance testing
- Final approval signoff for website launch
Account & Service Access
- Provide access to relevant accounts (Shopify, domain registrar, hosting, etc.)
- Set up and provide access to third-party services such as payment gateways, shipping providers, and email marketing platforms
- Provide necessary API keys and access credentials for integrations
Training Participation
- Ensure relevant team members are available for scheduled training sessions
- Actively participate in knowledge transfer sessions
- Communicate training requirements and specific areas of focus
Timeline Adherence
- Provide feedback and approvals within agreed timeframes to prevent project delays
- Supply requested content and materials according to the project schedule
- Timely communication regarding any concerns or requested changes
Assumptions & Exclusions
Assumptions
- Jilmil will provide all necessary brand assets, product information, and content in a timely manner according to the project timeline.
- The project will be developed on the Shopify platform using a custom theme.
- Existing product data and customer accounts will be migrated from the current website to the new platform.
- Jilmil has or will establish accounts with all required third-party services (payment gateways, shipping providers, etc.).
- Project communication will primarily occur through email, virtual meetings, and shared project management tools.
- Any delays in client feedback or content provision may result in corresponding shifts in the project timeline.
Exclusions
- Content creation services (product descriptions, photography, videography) are not included in this scope.
- Custom app development beyond standard Shopify functionality and available third-party integrations is not included.
- Ongoing website maintenance beyond the specified post-launch support period will require a separate maintenance agreement.
- Search engine optimization services beyond basic on-page SEO setup are not included.
- Digital marketing, advertising campaign creation, or paid media management.
- Legal compliance review or legal content creation.
- Custom ERP or inventory management system development or integration beyond standard Shopify capabilities.
Change Request Process
We understand that requirements may evolve during the project. The following process outlines how change requests will be handled:
1. Change Request Submission
All change requests should be submitted in writing to the project manager, clearly describing the requested changes and their business justification.
2. Impact Assessment
Our team will evaluate the request to determine its impact on project scope, timeline, and budget. This assessment will be provided within 3-5 business days.
3. Change Proposal
A formal change proposal will be presented, outlining additional costs (if any), timeline adjustments, and implementation details.
4. Approval
The change request must be approved in writing before implementation begins. Changes may require contract amendments depending on their nature and scope.
5. Implementation
Upon approval, the changes will be scheduled into the project plan, and all stakeholders will be notified of any adjustments to the timeline or deliverables.
Minor changes that do not significantly impact project scope, timeline, or budget may be accommodated without formal change requests, at the discretion of the project manager.
Next Steps
To proceed with the website development project as outlined in this document, please:
- Review this project scope document thoroughly
- Provide any feedback or request clarifications on any aspects of the project
- Sign and return the formal agreement and initial deposit to secure the project start date
- Schedule the project kickoff meeting
Contact Information
For any questions or to proceed with the project, please contact:
Project Manager: Sunil Patel
Email: sunil.patel@fibre2fashion.com
Phone: +91 75748 45628